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BDC Messaging & Branding Guidelines

Introduction

The BDC Messaging and Branding Guidelines provide the consortium with required and recommended messages and design strategies to use on websites, presentation slide decks, and other marketing. The goals of Messaging & Branding Guidelines are to create a unified voice and cohesive look and feel across BDC.

Table of Contents

  • BDC Messaging Platform
  • BDC Style Guide & Logos
  • Marketing Collateral
  • Icons

BDC Messaging Platform

A messaging platform describes what an organization should say about itself. It helps people connect with an organization and describes the value to the audience. It should be reviewed and updated every year and more often if the organization grows or changes at a faster pace. google doc

docs icon BDC Messaging Platform

BDC Style Guide & Logos

The NHLBI BioData Catalyst® (BDC) Style Guide is a required resource for the use of any BDC logos. The guide was developed by NHLBI and the BioData Catalyst Coordinating Center and its guidelines must be adhered to. If there is a portion of the guide that your team is unable to implement, please reach out to the BDC Consortium.

pdf icon NHLBI BioData Catalyst® (BDC) Style Guide zip icon Click to download a zip file of all BDC and BDC Powered by logos

Marketing Collateral

START HERE: Fill out this quick, four-question Presentation Request Form to request BDC3 support with presentation design, speaker notes, and editorial/branding review.

slides icon NHLBI BDC Fellows Update, Jan 2026 docs icon Letterhead Link

Icons

A group of icons has been created to unify the visual representation of concepts across BDC. They were assigned colors based on themes, but are also available in gray. A key is available here.
Color Icons
Gray Icons

Please contact bdc3@renci.org with any questions.